Posts by Michelle Fouche

#WordPressTip: Copy Text into NotePad First

Website Design
When writing articles in another program that isn’t WordPress (like Word, OneNote, etc.) ALWAYS copy text into NotePad first, before copying it into your WordPress post or page. This process strips out unwanted code (that you can’t see). This unwanted code can make your WordPress post or page settings act strangely and things that usually…

Why Website Structure Matters for SEO

Website Design
I’ve been researching SEO (search engine optimisation) and want to point out something that could really help your site’s rankings. Search engine optimisation is a series of techniques used to increase the number of visitors to your website by improving your page ranking on search engines like Google (i.e. ways to get higher up the…

10 Foolproof Ways to Grow your Email List

Email Marketing
1. Create awesome email content! It has to be good if you want readers to forward it on. 2. Encourage your current subscribers to share your emails by including social sharing buttons and a “Forward to a Friend” button. Please also include a “Subscribe” link at the end of every email so the new recipients…

4 Transactional Emails you can Send

Email Marketing
Transactional emails are one-to-one emails that are triggered by specific actions, such as completing a purchase or signing up for a newsletter. We can set all these up for you – just ask! 1. Confirmation Email It’s immensely frustrating to register for an event and not know if the registration went through or not. To…

8 Informational Emails you can Send*

Email Marketing
We can set all these emails up for you – just ask! *There are several more types of ‘transactional emails’, which we’ll cover next month. 1. New Content Announcement Email This is one you probably already know and love. Here you’d announce your upcoming sale, ebook, webinar, coupon, free trial etc. This email describes a…

Do your customers like you?

Email Marketing
Do you know – and do you want to know…? My guess is you probably do, and it’s really easy to find out, using your regular email newsletter. First go to Survey Monkey and create a (free) 10 question survey: www.surveymonkey.com. It’ll take 10 minutes max. Then we’ll create an email newsletter for you, with…

How do your click-throughs measure up?

Email Marketing
Want to see how your click-through rates measure up to everyone else’s? From a deliverability perspective, clicks are the best measure of activity for an email recipient because a click is a definitive action taken by them. Opens are helpful, but there are potential inaccuracies due to preview pane usage and image suppression. Average Unique…

Should you design for mobile?

Email Marketing

I often get asked if designing your email newsletters to look good on mobile devices is worth it, and the answer is often yes. However, it really depends on YOUR database and whether your subscribers read your emails on their phones, their desktop computers or on webmail. Now we can answer this for you with TradeMail PLUS.

Why Websites Get Hacked

Website Design

Following my article a few weeks ago Why bother to update WordPress?, I received several replies from people who don’t believe their sites could be targets. I tried to explain but, as luck would have it, I stumbled upon an excellent article from the Sucuri Blog, answering why all sites are vulnerable. Tony Perez (Co-Founder / CEO at Sucuri) has very kindly agreed to let me reproduce it here and he perfectly sums up why even your website could be hacked. Most attacks are not personal, which means everyone is at risk.

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