Everyone starts with the best intentions but often newsletters fall by the wayside because it’s too difficult to think up new content each month. I am currently putting together several annual newsletter plans that make it much easier when compiling your content monthly. Here’s a simplified version of how to plan your next 6 (or 12!) newsletters. (This plan is a starting point and everyone’s email will vary, depending on your business.)
Posts by Michelle Fouche
So, you have a WordPress website and you’re not really sure if you’re supposed to update it all the time? After all, updates are released often. They’re supposed to be simple to do but it can take ages if they break your site or don’t work with existing plugins, so why bother… Right? WRONG.
If you already have an email newsletter, have you ever sat down and really thought about what it’s doing for your business and where it can be improved? If you don’t have one, have you given any serious thought to how one could help you? Whether you have one already or not, try a 5 minute SWOT analysis (Strengths; Weaknesses; Opportunities; Threats) and see if anything interesting comes up!
Ever wondered what open rates and click-throughs other companies are getting? Want to know if you match up? This report is the result of an analysis of over 1.1 billion email messages sent through the Sign-Up.to online marketing platform in the 12 months from 1st January – 31st December 2012. These email campaigns are all from small-medium sized UK organisations.
Yes, yes, a thousand times, yes! “Image to text ratio” is the number of images you have in your email, as compared to the amount of text you have in your email. The simple answer is: too many images and not enough text and your email will be considered dodgy and won’t be delivered.
As the SA Postal Worker strike continues and the backlog of undelivered mail piles up, you may be wondering how to send out your client gifts this year? A courier seems excessive and driving them door to door is impractical and, frankly, mad. So how will you thank your clients for their support over the past year? You could send them an email Season’s Greetings card with a note of thanks and your business closing dates for the holiday season, so they’re not left in the lurch?
Season’s Greetings cards that offer good wishes and thank your customers for the year are always appreciated. Send an email version out in the next few weeks and you could include something holiday-specific to boost December turnover.
Backups: UpdraftPlus. There’s no point in building a website if you risk losing it all if it’s hacked or it breaks (both very possible), so excellent backups are a must! This plugin backs up your site (I backup to Dropbox) and allows you to move it and clone it for testing. It also backs up elements (plugins, themes etc.) before you update them, in case they aren’t compatible with the rest of the site and they break everything. Security…
If you’ve ever been the poor soul put in charge of organising a workshop or seminar (online or in real life), you know what a pain it can be. It’s made worse by multiple regions or venues; venues that need directions; reminders the day before; and thank you notes afterwards. It’s too much paperwork, too many emails to keep track of, and too many details to remember. We can automate this process for you – you won’t have to do a thing!
Subscribe and receive our Email Marketing Manual so you can audit your email campaign and dramatically boost your response. The manual includes:
– Email Campaign Planner
– Spam Trigger Audit
– Pre-Send Checklist