Posts by Michelle Fouche

Why bother to update WordPress?

Website Design

So, you have a WordPress website and you’re not really sure if you’re supposed to update it all the time? After all, updates are released often. They’re supposed to be simple to do but it can take ages if they break your site or don’t work with existing plugins, so why bother… Right? WRONG.

SWOT on your Email

Email Marketing

If you already have an email newsletter, have you ever sat down and really thought about what it’s doing for your business and where it can be improved? If you don’t have one, have you given any serious thought to how one could help you? Whether you have one already or not, try a 5 minute SWOT analysis (Strengths; Weaknesses; Opportunities; Threats) and see if anything interesting comes up!

What’s the average response rate to emails?

Email Marketing

Ever wondered what open rates and click-throughs other companies are getting? Want to know if you match up? This report is the result of an analysis of over 1.1 billion email messages sent through the Sign-Up.to online marketing platform in the 12 months from 1st January – 31st December 2012. These email campaigns are all from small-medium sized UK organisations.

Client gifts with no SAPO?

Websites

As the SA Postal Worker strike continues and the backlog of undelivered mail piles up, you may be wondering how to send out your client gifts this year? A courier seems excessive and driving them door to door is impractical and, frankly, mad. So how will you thank your clients for their support over the past year? You could send them an email Season’s Greetings card with a note of thanks and your business closing dates for the holiday season, so they’re not left in the lurch?

Favourite WordPress Plugins

Website Design

Backups: UpdraftPlus. There’s no point in building a website if you risk losing it all if it’s hacked or it breaks (both very possible), so excellent backups are a must! This plugin backs up your site (I backup to Dropbox) and allows you to move it and clone it for testing. It also backs up elements (plugins, themes etc.) before you update them, in case they aren’t compatible with the rest of the site and they break everything. Security…

Top 10 Clients that Open Email

Email Marketing

Ever wondered which devices are most often used to open emails? Litmus Email Analytics calculated these statistics from 927 million opens worldwide, in September 2014.

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