Email Marketing Archives

Why are opens a bad way to track email newsletter response?

October 17, 2018

email marketing strategy, email service provider

“Opens” are a statistic you should see on any bulk mailing report (when using a professional service) that shows how many times your email was opened. You should see “total opens” and “unique opens”. Total opens are the number of times your email was opened in total, whereas unique opens are the number of unique…

Why No one is Responding to your Email Newsletter

June 20, 2018

Email Marketing

email marketing strategy, email service provider

Email newsletters get a lot of bad press but, done correctly, they can turn your business around. They provide a direct channel to your customers and potential customers that no megalomaniacal social media company can shut down. They also offer an ideal means for those same customers to contact you in return. They can respond…

What content should I put in my email newsletter?

June 15, 2018

Email Marketing

email marketing strategy, email newsletter design, email newsletters

Email newsletters are an excellent way to stay in touch with your customers. You can tell them about your latest specials, services, new products, new team, latest discounts and more. They also give your customers an easy way to reach you in return, either to enquire, request a quote, or buy your product. The possibilities…

10 Foolproof Ways to Grow your Email List

September 1, 2016

Email Marketing

email marketing strategy

1. Create awesome email content! It has to be good if you want readers to forward it on. 2. Encourage your current subscribers to share your emails by including social sharing buttons and a “Forward to a Friend” button. Please also include a “Subscribe” link at the end of every email so the new recipients…

4 Transactional Emails you can Send

August 1, 2016

Email Marketing

email marketing strategy, email newsletters

Transactional emails are one-to-one emails that are triggered by specific actions, such as completing a purchase or signing up for a newsletter. We can set all these up for you – just ask! 1. Confirmation Email It’s immensely frustrating to register for an event and not know if the registration went through or not. To…

8 Informational Emails you can Send*

July 1, 2016

Email Marketing

email marketing strategy, email newsletters

We can set all these emails up for you – just ask! *There are several more types of ‘transactional emails’, which we’ll cover next month. 1. New Content Announcement Email This is one you probably already know and love. Here you’d announce your upcoming sale, ebook, webinar, coupon, free trial etc. This email describes a…

How to Plan a Newsletter

February 20, 2015

Email Marketing

email marketing strategy, email newsletter design, email newsletters, email service provider

Everyone starts with the best intentions but often newsletters fall by the wayside because it’s too difficult to think up new content each month. I am currently putting together several annual newsletter plans that make it much easier when compiling your content monthly. Here’s a simplified version of how to plan your next 6 (or…

SWOT on your Email

February 3, 2015

Email Marketing

email marketing strategy, email service provider

If you already have an email newsletter, have you ever sat down and really thought about what it’s doing for your business and where it can be improved? If you don’t have one, have you given any serious thought to how one could help you? Whether you have one already or not, try a 5 minute…

What’s the average response rate to emails?

November 21, 2014

Email Marketing

email marketing strategy, email service provider

Ever wondered what open rates and click-throughs other companies are getting? Want to know if you match up? This report is the result of an analysis of over 1.1 billion email messages sent through the Sign-Up.to online marketing platform in the 12 months from 1st January – 31st December 2012. These email campaigns are all…

Is “image to text ratio” important?

November 13, 2014

Email Marketing

email marketing strategy, email newsletter design, email newsletters, email service provider

Yes, yes, a thousand times, yes! “Image to text ratio” is the number of images you have in your email, as compared to the amount of text you have in your email. The simple answer is: too many images and not enough text and your email will be considered dodgy and won’t be delivered. General…