If someone wants to remove themselves from your database, please let them, and make it simple. If they are trying to unsubscribe and you complicate the process, it won’t trick them into staying. It will irritate them further and you can expect loads of complaints and ugly feedback.
Don’t ask people to login to your website to unsubscribe, especially if it’s under the guise of “updating their preferences”. These are two different scenarios and should be treated as such. After all, if someone wants to leave your list, there’s a good chance they’ve forgotten their login details and then where does that leave them?
Unsubscribing should be quick and simple.
Here are 2 options:
- One click unsubscribe.
- Click to a page where readers can snooze their subscription, or use a one click unsubscribe.