Email Newsletter Design

email newsletter design

Email Newsletter Design

Trade and Lateral Development has designed email newsletters for more than twenty years. We specialise in designing in HTML code (the code used for email newsletters), so you don’t need to provide a PDF design in order for us to get started. (However, if you prefer to give us a PDF to work from, we can do that too.)

We can also help you to strategise your email marketing campaign from start to finish, so you can concentrate on your core business.

All you need to do is to send us the contact you’d like in your email, along with your logo, any images you’d like to use (or we can find them for you) and your contact details. We will design your email newsletter so that it’s easy to read on both desktop and on mobile, advise on anything we think you need to add for strategic purposes, and make sure your email has as few spam triggers as possible.

Designing email newsletters can be tricky. There are many factors to consider, like designing for people who don’t download images, or people who receive their email from a central server and who aren’t able to access the internet directly, or access specific websites because they are at work. We will handle all of this for you, so you don’t need to learn how to do it yourself!

Please contact us if you would like us to design your newsletter!

How do we design your email newsletter for you?

Step 1: Formulate an Email Marketing Strategy

Together with you, we clarify who your target market is, and what type of email newsletter they would most respond to. We help you to structure an email marketing campaign that will meet your marketing objectives, and advise on what content might be right for your audience. We also help you to decide on a send schedule (daily, weekly, monthly, quarterly – whatever suits you and your market best), and what time of the day would be the best time for your market to receive the newsletter.

Step 2: Compile Content

  1. If you need, we will provide a copywriter to write your email newsletter contact for you, or you can source your own content. You could write it yourself or source it from online publications (with their permission, of course).
  2. We will source the images for your email newsletter, or you can supply them to us. (Please note that all image copyright responsibility lies with you, as the newsletter owner.)

Step 3: Design the Email Newsletter

We will design your email newsletter in HTML code, using your content, branding and images. We design according to email marketing best practice and to avoid spam filters, so your email newsletters are delivered directly to your database. Have a look at our email newsletter design portfolio here to get an idea of the style and type of email newsletters we have designed in the past.

Step 4: Proof the Email Newsletter

You proof your email newsletter design and we update and tweak it until you are 100% happy. We don’t have a limit to how many sets of changes we make, and you aren’t charged for changes. We want you to LOVE your newsletter!

Your newsletter is ready to go!

You can send it to your database of customers and wait for the responses to roll in! There are many different mailing systems that you can use to send your email newsletter, like MailChimp, Constant Contact, Send in Blue, and MANY more.

Email newsletter design starts from R1000.

When you choose our email newsletter design service:

You won’t need to research email marketing strategies or learn to design an effective email newsletter yourself!

We do it all for you.

Customer Reviews

“Trade & Lateral Development provide first class service delivery and design. The attention to detail is unmistakable and it is clear that client satisfaction is always a top priority. The quality and calibre of work have constantly exceeded my expectations.”

Yosheni Naidoo – LexisNexis

“We have been working with Michelle since 2012. She is a pleasure to work with – always professional and willing to help, especially when it comes to tight deadlines! She delivers creative work which is of a consistently high standard, on time and on brief. I would definitely recommend her to clients looking for someone to effectively manage their email and online communications.”

Waleska Saltori – FMI