Got a new website that you want your customers to read?
Not just hover on the home page for 5 seconds, but actually read the words – all of them?
Include a spelling mistake on one of the more important pages.
Then send an email to your database and ask people to find the mistake. Each person who finds it and sends it to you will be entered into a draw to win something good! (The better the prize, the more avid the reading!)