A thousand times, yes! Image to text ratio is very important in emails!

“Image to text ratio” is the number of images you have in your email, as compared to the amount of text you have in your email. The simple answer is: too many images and not enough text and your email will be considered dodgy and won’t be delivered.

General rules for the HTML version are:

  • A maximum of 40% image coverage
  • A minimum 60% text coverage
  • At least 400 characters of text (some say 500 characters)

How to achieve this:

  • Add more text (simple as that).
  • Add alternate text behind each image.
  • Where you have text in an image, make it actual text.

Do you need help to put together an incredible email marketing campaign? We have MANY years experience – please contact us for a quote.

, , ,

Post Author

Previous Post
What’s your business fulcrum?
Next Post
SWOT on your Email

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

Menu