A little more about Jake…
Jake is a workshop trainer and owns a Human Resources training company.
He’s exhausted from running fifty workshops a year but he’s striving to reach more candidates and better serve the ones who do attend. He’s done some research into email marketing but isn’t sure how to implement what he’s read.
He started Facebook, Twitter and LinkedIn accounts but it’s time-consuming to update all three with every invitation and reminder he sends out. He’d really like testimonials to put on his website but he doesn’t have time to gather them.
1. Share to social media
2. Split testing
3. Automated workshop invites