In today’s digital age, having a well-designed and optimized website is crucial for any business. However, building a successful website requires careful planning and a solid marketing strategy. That’s where our expertise comes in. With more than twenty years of experience in web development and digital marketing, we are well-equipped to guide you through the process and help you make informed decisions.
Our online consultation service is designed to provide you with personalised guidance and support, tailored to your specific needs and goals. Whether you’re starting from scratch or looking to revamp your existing website, we will work closely with you to understand your business objectives and help you to develop a comprehensive plan of attack.
During the consultation, we will work with you to assess your current website (if applicable) and help you to analyse your target audience and website objectives, and devise a plan to achieve them. We aim to identify areas for improvement, so you leave with a customised strategy to enhance your online presence.
We can also provide guidance on website design, structure, and navigation, how to optimise your website for search engines, and where to focus your marketing efforts.
Sometimes we get so caught up in “the big idea” that we forget how a business model translates into a functioning website. In these consultations, we will ask all the relevant questions you should answer before you spend any more money on your website. We want you to cement your website design and marketing strategy, so you know where you’re going and what you’re trying to achieve.
During this website planning consultation, we will ask questions like:
- Who will you sell to?
- Do your products have a simple price structure, or can they be customised with individually priced add-ons?
- How will you charge for shipping if you’re selling heavy items to overseas customers?
- How will you market your site after it’s launched so you make back the money you spent on it?
- How have you optimised your site for search engines?
- What results are you trying to achieve and how are you tracking them?
- What marketing are you doing and what haven’t you yet tried?
Trade and Lateral Development has been in website design for more than twenty years. We will ask you the right questions to help you decide how your website should function to meet your business objectives in a practical and sustainable way.
We will contact you directly to arrange a suitable time.