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SWOT on your Email

If you already have an email newsletter, have you ever sat down and really thought about what it’s doing for your business and where it can be improved? If you don’t have one, have you given any serious thought to how one could help you?

Whether you have one already or not, try a 5 minute SWOT analysis (Strengths; Weaknesses; Opportunities; Threats) and see if anything interesting comes up!

Let’s try an example: “Yes you have a newsletter”

Strengths

  • You’ve sent at least one newsletter
  • You have a database (however small)

Weaknesses

  • The design isn’t that great
  • It’s time-consuming

Opportunities

  • You could improve the design
  • You could test article vs product

Threats

  • You delay it because you hate compiling it
  • It gets stuck in spam filters

How about this example: “No you don’t have a newsletter”

Strengths

  • Your customers keep asking for info
  • You have several new services

Weaknesses

  • You don’t know where to start
  • You have no design experience

Opportunities

  • Your PA could compile your database
  • You send answers to customers’ questions

Threats

  • Your turnover is dropping
  • All your competitors have a newsletter

If you need help or a newsletter, please contact us.

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