bulk email service

Why are opens a bad way to track your email newsletter response?

“Opens” are a statistic you should see on any bulk mailing report (when using a professional service) that shows how many times your email was opened. You should see “total opens” and “unique opens”. Total opens are the number of times your email was opened in total (duh), whereas unique opens are the number of…

Why No one is Responding to your Email Newsletter

Email Marketing
Email newsletters get a lot of bad press but, done correctly, they can turn your business around. They provide a direct channel to your customers and potential customers that no megalomaniacal social media company can shut down. They also offer an ideal means for those same customers to contact you in return. They can respond…

How do your click-throughs measure up?

Email Marketing
Want to see how your click-through rates measure up to everyone else’s? From a deliverability perspective, clicks are the best measure of activity for an email recipient because a click is a definitive action taken by them. Opens are helpful, but there are potential inaccuracies due to preview pane usage and image suppression. Average Unique…

Should you design for mobile?

Email Marketing

I often get asked if designing your email newsletters to look good on mobile devices is worth it, and the answer is often yes. However, it really depends on YOUR database and whether your subscribers read your emails on their phones, their desktop computers or on webmail. Now we can answer this for you with TradeMail PLUS.

What’s the average response rate to emails?

Email Marketing

Ever wondered what open rates and click-throughs other companies are getting? Want to know if you match up? This report is the result of an analysis of over 1.1 billion email messages sent through the Sign-Up.to online marketing platform in the 12 months from 1st January – 31st December 2012. These email campaigns are all from small-medium sized UK organisations.

Top 10 Clients that Open Email

Email Marketing

Ever wondered which devices are most often used to open emails? Litmus Email Analytics calculated these statistics from 927 million opens worldwide, in September 2014.

What’s your business fulcrum?

Email Marketing

‘Fulcrum’ is my fancy word for today: “a thing that plays a central or essential role in an activity, event, or situation”. What is the fulcrum in your business? What’s the ‘thing’ in your customer’s life cycle that tends to drive a purchase, or repeat business, or loyalty? How can you use email to make sure this thing happens?

See Which Devices Open your Email

Email Marketing

Using our new package, TradeMail PLUS, you can now see which email devices and email clients your subscribers are using to open your emails. You can: Get reports and analytics on which email devices and clients are being used to open your emails. Calculate the preferred device of each unique email recipient and send targeted content based on this preference…