online marketing

SWOT on your Email

Email Marketing

If you already have an email newsletter, have you ever sat down and really thought about what it’s doing for your business and where it can be improved? If you don’t have one, have you given any serious thought to how one could help you? Whether you have one already or not, try a 5 minute SWOT analysis (Strengths; Weaknesses; Opportunities; Threats) and see if anything interesting comes up!

What’s the average response rate to emails?

Email Marketing

Ever wondered what open rates and click-throughs other companies are getting? Want to know if you match up? This report is the result of an analysis of over 1.1 billion email messages sent through the online marketing platform in the 12 months from 1st January – 31st December 2012. These email campaigns are all from small-medium sized UK organisations.

Top 10 Clients that Open Email

Email Marketing

Ever wondered which devices are most often used to open emails? Litmus Email Analytics calculated these statistics from 927 million opens worldwide, in September 2014.

What’s your business fulcrum?

Email Marketing

‘Fulcrum’ is my fancy word for today: “a thing that plays a central or essential role in an activity, event, or situation”. What is the fulcrum in your business? What’s the ‘thing’ in your customer’s life cycle that tends to drive a purchase, or repeat business, or loyalty? How can you use email to make sure this thing happens?

See Which Devices Open your Email

Email Marketing

Using our new package, TradeMail PLUS, you can now see which email devices and email clients your subscribers are using to open your emails. You can: Get reports and analytics on which email devices and clients are being used to open your emails. Calculate the preferred device of each unique email recipient and send targeted content based on this preference…

Save the Date in Outlook

Email Marketing

If you ever send invitations to events, you know how frustrating it can be when people don’t arrive – especially when they simply forget! Use this trick to allow guests to save the date of your event to their Outlook calendar, and make sure it’s set so that Outlook reminds them the day before. Open Outlook – Go to the calendar and double click the date of your event…