Everyone starts with the best intentions but often newsletters fall by the wayside because it’s too difficult to think up new content each month. I am currently putting together several annual newsletter plans that make it much easier when compiling your content monthly. Here’s a simplified version of how to plan your next 6 (or 12!) newsletters. (This plan is a starting point and everyone’s email will vary, depending on your business.)
If you already have an email newsletter, have you ever sat down and really thought about what it’s doing for your business and where it can be improved? If you don’t have one, have you given any serious thought to how one could help you? Whether you have one already or not, try a 5 minute SWOT analysis (Strengths; Weaknesses; Opportunities; Threats) and see if anything interesting comes up!
Ever wondered what open rates and click-throughs other companies are getting? Want to know if you match up? This report is the result of an analysis of over 1.1 billion email messages sent through the Sign-Up.to online marketing platform in the 12 months from 1st January – 31st December 2012. These email campaigns are all from small-medium sized UK organisations.
Yes, yes, a thousand times, yes! “Image to text ratio” is the number of images you have in your email, as compared to the amount of text you have in your email. The simple answer is: too many images and not enough text and your email will be considered dodgy and won’t be delivered.
Season’s Greetings cards that offer good wishes and thank your customers for the year are always appreciated. Send an email version out in the next few weeks and you could include something holiday-specific to boost December turnover.
‘Fulcrum’ is my fancy word for today: “a thing that plays a central or essential role in an activity, event, or situation”. What is the fulcrum in your business? What’s the ‘thing’ in your customer’s life cycle that tends to drive a purchase, or repeat business, or loyalty? How can you use email to make sure this thing happens?
Using our new package, TradeMail PLUS, you can now see which email devices and email clients your subscribers are using to open your emails. You can: Get reports and analytics on which email devices and clients are being used to open your emails. Calculate the preferred device of each unique email recipient and send targeted content based on this preference…
Here are 3 ways to improve your subject line and get your email opened: 1. Promise Something Good – If your readers know there’s something GOOD in it for them (interesting interview, useful checklist, great tips, inspiring article) they’ll WANT to see it! Try something like “Checklist to Avoid Being Taken to the CCMA”
If you ever send invitations to events, you know how frustrating it can be when people don’t arrive – especially when they simply forget! Use this trick to allow guests to save the date of your event to their Outlook calendar, and make sure it’s set so that Outlook reminds them the day before. Open Outlook – Go to the calendar and double click the date of your event…
Subscribe and receive our Email Marketing Manual so you can audit your email campaign and dramatically boost your response. The manual includes:
– Email Campaign Planner
– Spam Trigger Audit
– Pre-Send Checklist