So, you have a WordPress website and you’re not really sure if you’re supposed to update it all the time? After all, updates are released often. They’re supposed to be simple to do but it can take ages if they break your site or don’t work with existing plugins, so why bother… Right? WRONG.
Now that you know exactly what a landing page is, do you know how to make yours convert? Let’s start with “what not to do”: 1. Too Many Options – Landing pages exist for one reason – to capture the details of your lead, so get rid of all the extraneous links that would take your visitor off the page.