SEO stands for ‘search engine optimization’. SEO is the process of improving your website so search engines will rank your page higher in their search results. This service aims to improve your ORGANIC search engine rankings. (This service doesn’t include Google Adwords, although we can help with that if needed.)
Search Engine Optimization is a complicated process that takes time and commitment from both you, the business owner, and us, the SEO specialists.
There are MANY different things that need to be checked an actioned when starting the SEO process on a website. Ultimately, you also want to create an excellent user experience, and make sure people visit and interact with your website, complete forms, or read your content, so search engines like Google understand that people like using your website. If people use your website, it will inevitably rank higher.
Therefore your SEO (search engine optimization) process will follow this path:
- Improve issues that Google considers important.
- Improve user experience so they will engage with your website and make purchases or complete forms to become sales leads.
- Benchmark where your website ranks currently (using a wide variety of factors).
- Offer suggestions for improvement.
It is extremely important to tackle ALL objectives. User experience DIRECTLY impacts search rankings, although it’s not the only factor.