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Search Engine Optimization (SEO)

Our SEO service will improve your ORGANIC search rankings and boost your website traffic.

SEO Services

SEO means the process of improving your website to increase its visibility in online search engines (like Google) whenever people search for products you sell, services you provide, information on topics in which you have deep expertise and/or experience. The better visibility your pages have in search results, the more likely you are to be found and clicked on.

The goal of search engine optimization is to help attract website visitors who will become customers, clients, or an audience that keeps coming back to your website.

SEO Audit

We will evaluate how well your website is currently optimised for search engines.

Keyword Research

  • We will work with you to identify target keywords for your website.
  • We will investigate up to 5 of your competitors to assess their search engine optimisation efforts and use available information to improve your own SEO strategy.

Technical SEO

We will work to improve your website’s architecture and backend elements. This aims to improve your site’s visibility and performance on search engines.

On-Page SEO

We will optimise the content on the individual pages of your website for both search engines and user experience.

What should I expect from SEO?

Our SEO service aims to improve your ORGANIC search rankings and boost your website traffic. We will discuss your website’s unique objectives with you but search engine optimization for organic growth is a longterm project, and does not include pay-per-click advertising.

We are also able to advise you how to improve the conversion rate ON your website (i.e. checking if visitors are doing what you want them to do on your website, like buy things or contact you), but this is a different service that would be quoted separately, depending on your unique requirements.

How do you measure SEO results?

We will send you a monthly report that includes:

  1. Current ranking positions of targeted keywords
  2. All the keywords you rank for online (whether you have targeted them or not)
  3. Organic traffic
  4. Organic impressions
  5. Click-through rates
  6. Suggestions for how you can improve your off-page SEO, including but not limited to: Link building; Content creation; Social bookmarking (i.e. submitting your content to other websites); Earning online reviews

Please Note: We work on WordPress websites only.

How much will my SEO campaign cost?

Our SEO Packages start from R3500 per month, with an upfront deposit of R4500. Upon introduction, we will discuss your website’s specific needs and will supply you with a customised quote.

Are you ready to boost your website’s traffic?

Please contact us here or complete the form below so we can setup a call with your to discuss your website’s objectives:

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Can any SEO agency guarantee fast results?

SEO results will differ depending on how competitive your industry is. Since SEO is a long-term strategy, we focus on sustainable gains while helping you to grab any quick wins when possible.

Your SEO audit will likely highlight some technical SEO barriers, which we will leverage immediately so you can hopefully see some quick wins early on in your campaign.

For on-page SEO, new content, and off-page SEO efforts, it can take an average of four to six months to build on your initial momentum and start seeing long-term organic search results. This time frame may seem long, but a lot is going on behind the scenes as your site builds authority and relevancy online.

Campaign success can also depend on things like:

  • How long you’ve had your domain, and how it’s currently ranking
  • How aggressive competing companies are
  • The competitive landscape for your keywords
  • Timely implementation of SEO recommendations
  • Industry changes or shifts in the economy

Due to the reasons listed above that are out of our control, neither we, nor any other company, can guarantee SEO results. We do, however, work consistently to deliver the best results possible and continually revise our strategies if we notice floundering performance.

How long should I commit to my SEO campaign?

SEO isn’t a quick band-aid solution; it’s an ongoing process focused on sustainable success. Even when you start to reach your initial goals, search engine rankings can change over time due to factors like:

  • New competitors entering your industry
  • Existing competitors changing their SEO or marketing strategies and/or budgets
  • Search engines updating their ranking algorithms
  • Consumers or businesses changing their behaviour and preferences
  • Your business introducing new products or services to the market
  • Your company adjusting its own marketing or business strategy

A good SEO company helps you to refine your efforts as the search landscape shifts. You may even need ongoing adjustments to your campaign as your business evolves or responds to changes in your industry.

Once you’ve optimized your website architecture, content, and links, it’s much easier to monitor and adapt your campaign to keep it on course.

Customer Reviews

Michelle at Trade Lateral is just the BEST! Her experience in her industry and her helpfulness to always go over and beyond to supply a top notch product is one a kind. She has made my business a better business!

Michelle Baker
MediaMarx
Owner

To say that you are doing a great job, would be a HUGE understatement. What you have done so far is FANTASTIC to say the least…! Thank you so much for your efforts thus far.

Nick Mitri
Fireworks for Africa
Owner

Trade and Lateral Development designed and built our website and continue to maintain it. We are really pleased with the result and their service is excellent. They are efficient and meticulous, and Michelle is a pleasure to work with. I recommend anyone looking for website designer calls Trade and Lateral Development.

Gordon White
East Coast Moulders
Owner

Whoooooo I’m so excited! You and your team have done an amazing job. Every time I look, something new excites me. I absolutely love it! It’s perfect!

Jodi
Edu-Fun Box
Owner

Michelle is an absolute expert in her field. The team at Trade and Lateral are super efficient, helpful and strategically minded.

Jason Ross
The Centre for Purposeful Living
Psychotherapist

I have worked with Trade and Lateral for many years and would highly recommend them. Always professional, quick turn around and a high level of email marketing expertise.

Shannon Ambrose
LexisNexis
Marketing Manager

Trade Lateral always gives us awesome services, on brief with quick turnaround time! Michelle is knowledgeable and efficient.I wouldn’t hesitate to recommend them!

Lephoi Maduna
Logico Creative Solutions
Marketer

What an amazing company and service! Professionals who gone above and beyond to ensure the highest customer care and service! Highly recommended!!

Sheetal Schneider Cross
Journalist

Michelle has been such a pleasure to work with. Her experience with building websites for over 20 years has made her an expert in her field. We needed a new site and are now very happy with the outcome, at reasonable cost. Consequently, I highly recommend her to anyone needing a website.

Steve Crory
SmartTrip Africa
Managing Director

Thanks again for all your tireless help and the excellent turnaround time you continue to give.

Liesl Grobler
Adapt IT
Group Marketing Manager