Search Engine Optimization (SEO)

Our SEO service will improve your ORGANIC search rankings and boost your website traffic.

SEO Services

SEO means the process of improving your website to increase its visibility in online search engines (like Google) whenever people search for products you sell, services you provide, information on topics in which you have deep expertise and/or experience. The better visibility your pages have in search results, the more likely you are to be found and clicked on.

The goal of search engine optimization is to help attract website visitors who will become customers, clients, or an audience that keeps coming back to your website.

SEO Audit

We will evaluate how well your website is currently optimised for search engines.

Keyword Research

  • We will work with you to identify target keywords for your website.
  • We will investigate up to 5 of your competitors to assess their search engine optimisation efforts and use available information to improve your own SEO strategy.

Technical SEO

We will work to improve your website’s architecture and backend elements. This aims to improve your site’s visibility and performance on search engines.

On-Page SEO

We will optimise the content on the individual pages of your website for both search engines and user experience.

What should I expect from SEO?

Our SEO service aims to improve your ORGANIC search rankings and boost your website traffic. We will discuss your website’s unique objectives with you but search engine optimization for organic growth is a longterm project, and does not include pay-per-click advertising.

We are also able to advise you how to improve the conversion rate ON your website (i.e. checking if visitors are doing what you want them to do on your website, like buy things or contact you), but this is a different service that would be quoted separately, depending on your unique requirements.

How do you measure SEO results?

We will send you a monthly report that includes:

  1. Current ranking positions of targeted keywords
  2. All the keywords you rank for online (whether you have targeted them or not)
  3. Organic traffic
  4. Organic impressions
  5. Click-through rates
  6. Suggestions for how you can improve your off-page SEO, including but not limited to: Link building; Content creation; Social bookmarking (i.e. submitting your content to other websites); Earning online reviews

Please Note: We work on WordPress websites only.

How much will my SEO campaign cost?

Our SEO Packages start from R3500 per month, with an upfront deposit of R4500. Upon introduction, we will discuss your website’s specific needs and will supply you with a customised quote.

Are you ready to boost your website’s traffic?

Please contact us here or complete the form below so we can setup a call with your to discuss your website’s objectives:


Can any SEO agency guarantee fast results?

SEO results will differ depending on how competitive your industry is. Since SEO is a long-term strategy, we focus on sustainable gains while helping you to grab any quick wins when possible.

Your SEO audit will likely highlight some technical SEO barriers, which we will leverage immediately so you can hopefully see some quick wins early on in your campaign.

For on-page SEO, new content, and off-page SEO efforts, it can take an average of four to six months to build on your initial momentum and start seeing long-term organic search results. This time frame may seem long, but a lot is going on behind the scenes as your site builds authority and relevancy online.

Campaign success can also depend on things like:

  • How long you’ve had your domain, and how it’s currently ranking
  • How aggressive competing companies are
  • The competitive landscape for your keywords
  • Timely implementation of SEO recommendations
  • Industry changes or shifts in the economy

Due to the reasons listed above that are out of our control, neither we, nor any other company, can guarantee SEO results. We do, however, work consistently to deliver the best results possible and continually revise our strategies if we notice floundering performance.

How long should I commit to my SEO campaign?

SEO isn’t a quick band-aid solution; it’s an ongoing process focused on sustainable success. Even when you start to reach your initial goals, search engine rankings can change over time due to factors like:

  • New competitors entering your industry
  • Existing competitors changing their SEO or marketing strategies and/or budgets
  • Search engines updating their ranking algorithms
  • Consumers or businesses changing their behaviour and preferences
  • Your business introducing new products or services to the market
  • Your company adjusting its own marketing or business strategy

A good SEO company helps you to refine your efforts as the search landscape shifts. You may even need ongoing adjustments to your campaign as your business evolves or responds to changes in your industry.

Once you’ve optimized your website architecture, content, and links, it’s much easier to monitor and adapt your campaign to keep it on course.

Customer Reviews

Dealing with Michelle has been an absolute pleasure; from the very first meeting I knew that I was in capable hands. Her professionalism and complete passion for what she does is apparent and reflects clearly through her work. Michelle presented cutting edge and fresh ideas to take our marketing campaign to the next level. It is evident that she cares about her clients and ensures that every piece of work she presents is of the highest standard. She remains on the ball throughout the entire process, always patiently answering questions and providing expert guidance and advice. I would have no hesitation recommending the services of Trade and Lateral and Michelle as she is professional, friendly and extremely efficient. I look forward to continue working with Michelle in future.

Clynton McMaster
C. Steinweg Logistics (Pty) Ltd
Chemicals Division Manager

Trade Lateral always gives us awesome services, on brief with quick turnaround time! Michelle is knowledgeable and efficient.I wouldn’t hesitate to recommend them!

Lephoi Maduna
Logico Creative Solutions

We have been working with Michelle since 2012. She is a pleasure to work with – always professional and willing to help, especially when it comes to tight deadlines! She delivers creative work which is of a consistently high standard, on time and on brief. I would definitely recommend her to clients looking for someone to effectively manage their email and online communications.

Waleska Saltori
FMI Income Protection
Communications Manager

Trade and Lateral Development designed and built my website and I’m really thrilled with the result. My website is SUPER fast and my customers love it. Michelle is great to work with, friendly and always willing to help and advise. She keeps me up to date with all the new and forever changing aspects that go with a website. I strongly recommend her to anyone who wants a website designed.

Kate Turton
K’LEA Handbags

Efficient and friendly web design, with great advice in terms of technical scope and creative / design.

Jean-Baptiste Cristini
Business Development - Francophone Africa

Prompt efficient service, with plenty input. Certainly on my highy recommended list for web design and development. Thank you!

Cheryl Leather

I have been using Trade and Lateral Development for over two years for all my email communications to clients. Given the nature of my business, I have often requested Michelle’s service at a moment’s notice, with very little time for setup or editing and she has never failed to deliver. Always patient, friendly and efficient, Trade and Lateral Development has helped me to manage my client lists, report on the success of my emails and has handled all the design work on my behalf. I am confident in Trade and Lateral’s service and am sure they would make a valuable partner to any business.

Amber Stephens
LexisNexis Risk Management and IOS Solutions

I am absolutely satisfied with services that Michelle’s company provides. When I am extremely busy with business and life, Michelle really understands and always trying to help to make my life easier! Very professional and highly recommended! Thank you x

Indrė Šliogerytė
Hair & Makeup Bar, UK

We have worked with Trade and Lateral over the last couple of years, Michelle and the team have done a great job for us. They understand what we are looking for from the onset and never fail to deliver!

Warren Beckwith
C. Steinweg Chemical Logistics (Pty) Ltd
Business Development Manager

We dealt with Michelle at Trade and Lateral. She went the extra mile for us every time. It is a pleasure working with her. We would definitely recommend Trade and Lateral for assistance.

Gill Austin
Toyz Autohouse Umhlanga