What’s your business fulcrum?

‘Fulcrum’ is my fancy word for today: “a thing that plays a central or essential role in an activity, event, or situation”.

What is the fulcrum in your business?

What’s the ‘thing’ in your customer’s life cycle that tends to drive a purchase, or repeat business, or loyalty? How can you use email to make sure this thing happens?

It could be as simple as a monthly reminder to order, or a reminder based on the lifespan of your product. If your product runs out in 6 months, make sure you remind them 5 months after they bought it, so they have a month to spare.
What is the fulcrum in your business?

Want some help figuring it out? Please contact us.

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