Dealing with Michelle has been an absolute pleasure; from the very first meeting I knew that I was in capable hands. Her professionalism and complete passion for what she does is apparent and reflects clearly through her work. Michelle presented cutting edge and fresh ideas to take our marketing campaign to the next level. It is evident that she cares about her clients and ensures that every piece of work she presents is of the highest standard. She remains on the ball throughout the entire process, always patiently answering questions and providing expert guidance and advice. I would have no hesitation recommending the services of Trade and Lateral and Michelle as she is professional, friendly and extremely efficient. I look forward to continue working with Michelle in future.
SEO means the process of improving your website to increase its visibility in online search engines (like Google) whenever people search for products you sell, services you provide, information on topics in which you have deep expertise and/or experience. The better visibility your pages have in search results, the more likely you are to be found and clicked on.
The goal of search engine optimization is to help attract website visitors who will become customers, clients, or an audience that keeps coming back to your website.