What kind of website does your business need?
Here are 15 examples of types of websites: (Plus a sneaky bonus type at the end!)
1. A Business Blog Website
A blog is a great way to create interesting, relevant content for your customers. It gives your customers a good reason to return to your site as they want to see what new articles you have posted. Sharing your articles on your social media sites gives you an opportunity to engage with your followers as they like and comment on your posts. Popular articles can go viral, which could get widespread attention for your business and brand.
2. An Informational Business Website
These websites usually showcase a business’ products or services, tell visitors more about the company and the team who runs it, gives contact details, office hours, maps to business premises, and any other information a customer might need. A lot of businesses choose an informational site to give their companies a home on the Internet.
They include a contact form or a quote request form, so a visitor can communicate with the company and hopefully jumpstart the sales process. Often these websites include a business blog to entice visitors to return to the site.
3. A Business Portfolio Website
A business portfolio website allows you to showcase your work in the form of projects, using elements like galleries, sliders and customer reviews. These websites make it very easy for visitors to browse through your past work and learn more about the quality of service you offer.
4. An Online Shop (eCommerce Website)
An online shop allows you to sell your products, services or time online, and accepts immediate payment using a payment gateway. These websites allow you to manage your inventory, shipping, taxes and users all from the same place. You can link this website to a bulk email service and send marketing emails to past customers, or include special offers in transactional emails to upsell and cross sell your customers.
5. A Membership Website (also called a Subscription Website)
A membership website is a closed off website or section of your existing website that’s only accessible to members who have paid your membership fee. In this private space, you can offer members special content, tools or services that aren’t available to the public. Often membership sites have tiered offerings and pricing, ranging from free information, to very expensive exclusive packages.
6. A Job Board Website
A job board is a website that deals specifically with employment or careers. They are usually designed to allow employers to post job requirements and applicants can respond to fill the position.
7. A Business Directory Website
A business directory is a website that lists businesses within categories. Businesses can be categorised by industry, location, activity, or size. This website type is often combined with the membership website and businesses pay a fee to belong to the site, in the hopes that potential customers will discover their listing and contact them. Bizcommunity is a great example of this type of website.
8. A Question and Answer Website
You can run your own question and answer website like Quora or Stack Exchange. These websites allow users to post question that other users can answer. If you build a question and answer site around a particular topic or industry or niche, it’s an excellent way to build a like-minded and engaged community.
9. An Online Community Website
An online community website is home to a group of people with common interests who communicate with each other in a forum setting, to share ideas and knowledge. These websites often grow around a particular niche or topic, but can eventually encompass anything the users choose to discuss.
10. A Coupon Website
A coupon website is a way for you to earn affiliate commissions from websites around the world. You would source the coupons and add them to your site, so your visitors could use the coupons and rate them to show how useful they were.
11. An Auction Website
If you want to start your own version of eBay, then you need an auction website that allows visitors to bid on unique products and make payments online.
12. A Multilingual Business Website
You could build any website in any language, but you might also need the same website in lots of different languages. If that’s the case, then you need a multilingual business website. Your website could serve up the language applicable to where your visitor is in the world when they visit your site, or you could allow them to switch between different languages at will.
13. A Knowledgebase or Wiki Website
Knowledgebase websites can save your business a huge number of man-hours and a lot of money by making commonly asked questions easily accessible to your customers. This type of website will give your customers another way to find answers, manuals and how-to guides, so they will no longer need to phone your call centre and ask your staff to explain the processes over and over again.
14. A Podcasting Website
A podcast is an episodic series of digital audio or video files that someone can download and listen to. On a podcasting website, you’d usually offer these episodes for a subscription fee. New episodes would be automatically downloaded to the user’s own computer, mobile app, or media player. These websites are great for building communities online, around a central topic.
15. A Photography Website
A photography website focuses on displaying photographs beautifully, primarily to showcase the work of photographers, but could be used for any application where exquisite photographs are the main source of information. Here you would make use of galleries, albums, titles, captions, lightbox pop ups and slideshows.
BONUS: A Lead Generating Landing Page
This is typically either a standalone one page website, or a page on your existing website that doesn’t link to any of the other pages on your site. (This is done so visitors don’t get distracted by links and move off your page.)
Lead generating landing pages are specifically designed to capture the personal information of your prospect such as name, email address, phone number, company size, etc. via a form that the prospect must complete and submit. Often companies encourage visitors to submit their forms (and so pass on their personal information) with an incentive like a free ebook, that’s only available for download once the form has been submitted successfully.