Organic search drives 53.3% of all web traffic. DesignRush interviewed SEO experts on tips for attracting more organic traffic this holiday season.
MIAMI, Nov. 24, 2022 — BrightEdge reported that organic search is the dominant digital channel, accounting for 53.3% of web traffic. 49% of marketers also say that it drives the highest ROI, as per a Search Engine Journal survey. This makes it crucial for small businesses to invest in a good SEO strategy.
DesignRush, a B2B marketplace connecting businesses with agencies, leveraged its 16,000-agencies-strong network for quick insights – or “QuickSights” – on how small businesses can stand out online and attract more organic visitors to their websites during the holiday season.
1) DO KEYWORD RESEARCH & SEARCH BEHAVIOR ANALYSIS
According to Consumr Buzz CEO Jeffrey Diebner, a good small business SEO strategy starts with keyword research and an understanding of users’ searching patterns.
“The first step is to research related keywords. Use free search tools like Google Search Console to get this data,” said Diebner. “Then, use a tool like Google Trends to study the peaks and valleys of last year’s holiday patterns to get an idea of when people are searching for your products or services. This will give you a solid foundation on keyword usage that you’ll use to optimize your website.”
2) BUILD PERSONAL BRAND CONTENT
WriterArmy CEO and founder Sully Chaudhary suggests developing a personal brand to build trust.
“Work on personal brand content during the holidays to drive more sales,” said Chaudhary. “Build content out for founders/co-founders and salespeople with helpful info and promos combined. 74% of Americans trust a person with a notable personal brand and I expect that number to rise even more.”
3) CREATE ORIGINAL CONTENT FOR AFFILIATE PRODUCTS
As explained by Christine Wetzler, founder and president of Pietryla PR & Marketing, businesses should avoid copying product information for their content to rank better.
“Please be thoughtful and original with your content if you use affiliate links and product information,” said Wetzler. “It’s fairly common to use submitted product information around the holidays. There is a misconception that affiliate links damage SEO, but that is only if you use them with repetitive content, such as cutting and pasting from a product description. If the content adds value and is relevant, Google does not mind an affiliate link.”
4) TARGET HOLIDAY-RELATED KEYWORDS & USE SEMANTIC KEYWORDS
For Content Spotlight founder Somnath Roy, businesses will see an increase in organic traffic when they strategically use keywords in their posts.
“SEO agencies should focus on creating new blog posts promoting different products relevant to the holiday season targeting appropriate keywords,” said Roy. “These keywords should be well-researched and wisely selected and LSI semantic keywords should be included as well in the article. These posts should be able to bring in considerable organic traffic to the website and increase engagement.”
5) CREATE A CUSTOMER JOURNEY MAP
“Map out the exact path visitors will follow when they land on your website,” said Fouche. “If you want them to shop, organize your products so they’re easy to find. Don’t lose sales because visitors are forced to try to understand your site layout or sales process. The more links to your sales pages, the better.”
6) PUT THE YEAR IN TITLES TO INDICATE BEING CURRENT
Mouna El Maazouzi, SEO Team Member at Howdy Code, remarks that up-to-date posts are more likely to attract visitors.
“Our advice would be to add ‘year’ at the end of your post titles; e.g., having 2023 in your titles attracts the reader’s attention especially [since] the new year is just around the corner,” said Maazouzi. “It shows that you have the latest information; therefore, it increases click-through in your articles which then results in improved rankings.”
DesignRush identified the top small business SEO companies that can help organizations build an online presence and rise above the competition.
The best small business SEO companies in November are:
1. Consumr Buzz – consumrbuzz.com
Expertise: Local SEO, Digital Advertising, Web Design and more
2. Pure Code Digital Agency – purecodedigital.com
Expertise: Digital Marketing, SEO, Web Design and more
3. Digital Success – digitalsuccess.us
Expertise: SEO, PPC, Content Marketing and more
4. Hot Local Spot – hotlocalspot.com
Expertise: Local SEO, Link Building, Digital Marketing and more
5. WriterArmy – writerarmy.com
Expertise: Content Marketing, White Label SEO, Local SEO and more
6. Pietryla PR & Marketing – pietrylapr.com
Expertise: Digital Marketing, Content Creation, Web Development and more
7. Content Spotlight – contentspotlight.org
Expertise: eCommerce SEO, Amazon SEO, Link Building and more
8. Trade and Lateral Development – tradelateral.co.za
Expertise: Web Design, Website Audit, SEO and more
9. Howdy Code – howdycode.com
Expertise: Digital Marketing, Web Development, SEO and more
10. SEO Assistance – seoassistance.net
Expertise: Local SEO, eCommerce SEO, Link Building and more