Bulk Email Service
We will send your email newsletter to your database of customers using one of the most advanced bulk email services in the world: IBM Watson Campaign Automation.
Our bulk email service is comprised of three main parts:
- Database Management
- Testing and Sending
- Mailing Reports
2. Testing and Bulk Mailing
A/B Split Tests: We can test any element of your email by sending two versions of the same email (each to 50% of your database) to see which gets a better response (eg: Email A uses subject A, Email B uses subject B – track which has the higher open rate.)
Bulk Mailing: We send your email newsletter to your database of customers, using our confidential bulk mailing system, TradeMail. You won’t need to learn how to use a new bulk mailing system, or try to fix your email campaign if everything breaks. You’ll have the peace of mind that comes from knowing it’s all taken care of by professionals who have been doing this for seventeen years.
Throttling: At your request we can throttle your sending speed so the system only sends 1000 messages every hour, from the start time, to help control the workload placed on your organisation by the response to the mailing.
Publish to Social: We can set arrange that the system automatically posts your newsletter to your Twitter account, at the time of sending, so you won’t need to remember to do it yourself.
Share to Social: We will add links to various social media networks, to the end of every email, so readers can share your emails to their social networks. This way you can track who shared your email, how many times it was shared and how many times the share was opened (by the sharer’s friends / followers).