email newsletter design
Everyone starts with the best intentions but often newsletters fall by the wayside because it’s too difficult to think up new content each month. I am currently putting together several annual newsletter plans that make it much easier when compiling your content monthly. Here’s a simplified version of how to plan your next 6 (or 12!) newsletters. (This plan is a starting point and everyone’s email will vary, depending on your business.)
Yes, yes, a thousand times, yes! “Image to text ratio” is the number of images you have in your email, as compared to the amount of text you have in your email. The simple answer is: too many images and not enough text and your email will be considered dodgy and won’t be delivered.
Season’s Greetings cards that offer good wishes and thank your customers for the year are always appreciated. Send an email version out in the next few weeks and you could include something holiday-specific to boost December turnover.
If you’ve ever been the poor soul put in charge of organising a workshop or seminar (online or in real life), you know what a pain it can be. It’s made worse by multiple regions or venues; venues that need directions; reminders the day before; and thank you notes afterwards. It’s too much paperwork, too many emails to keep track of, and too many details to remember. We can automate this process for you – you won’t have to do a thing!
Here are 3 ways to improve your subject line and get your email opened: 1. Promise Something Good – If your readers know there’s something GOOD in it for them (interesting interview, useful checklist, great tips, inspiring article) they’ll WANT to see it! Try something like “Checklist to Avoid Being Taken to the CCMA”
Sending a personalised birthday card to each of your staff, on the morning of their birthday, is a simple (and very effective) way to boost office morale. Tell them you’re thinking of them on their birthday, they’re a valuable member of your team and you hope they have a great day! (What’s more, you already have everyone’s date of birth on file, so you won’t even struggle to build the list.)
There’s been plenty written about this and people believe different versions but I like to track click throughs. Bottom line – if I send out an article, I want to know who’s bothered to read it, but therein lies the debate… Some content lends itself to being tracked by click throughs and some doesn’t.
In an eye-tracking study done by the Nielsen Norman Group, they found that reading behaviour online was fairly consistent and can be used to better lay out your email newsletter. On the whole, users first read in a horizontal movement, usually across the upper part of the content area (the F’s top bar). Then they move down the page a bit, and read across in a second, shorter, horizontal movement (the F’s lower bar). Lastly, users scan the content’s left side in a vertical movement (the F’s stem).
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